Schema.org structured data – SEO guide
Schema.org structured data tells Google exactly what your business is about. Learn how to implement JSON-LD and earn rich snippets in search results.
Structured data is code that helps Google understand exactly what your page contains. Users don't see it, but Google rewards you with richer search results called rich snippets.
What are structured data and JSON-LD? 🧩
Schema.org provides a standardized vocabulary for describing content. JSON-LD is Google's recommended format. It lives in a script block, stays separate from HTML, and is easy to update.
💡 Pro tip
After implementing schema.org, always test with Google Rich Results Test (search.google.com/test/rich-results). Paste your URL and it will show which schemas are detected and any errors. Test before publishing, not after.
Key schemas for small businesses: LocalBusiness, Service, FAQ, Review, BreadcrumbList, Article. Each one helps Google display more useful information directly in search results. Test your implementation with Google Rich Results Test.
Check our SEO services or contact me for structured data implementation.
Frequently Asked Questions
- Do structured data affect Google rankings?
- Indirectly yes. Structured data enable rich snippets (stars, FAQ, prices) which increase CTR. Higher click-through rates signal value to Google.
Michał Grycz
Software engineer and founder of MGSupport. Designs and builds high-performance web systems, e-commerce, and business automations.