SEO audit – what to check when your site has no Google traffic
No Google traffic? Follow this SEO audit checklist: indexing, technical errors, duplicate content, speed, mobile, content and link building.
"The website is live but nobody comes from Google" – this is the most common problem I see. In 90% of cases, the issue can be fixed with the right diagnostic approach.
Step 1: Is your site indexed? 🔍
Search site:yourdomain.com in Google. No results? Set up Google Search Console, submit your sitemap.xml, and request indexing. Check the "Pages" report to see how many URLs are indexed.
⛔ MYTH: "SEO is a one-time setup"
FACT: Google updates its algorithm hundreds of times per year. Competitors work on their SEO daily. New content, new links, technical fixes – SEO requires continuous attention. It is not a destination, it is an ongoing strategy.
Step 2: Check technical issues. Broken links, server errors, redirect chains, and duplicate content all hurt rankings. Use Screaming Frog for a technical crawl. Step 3: Content quality and backlinks. Each page needs unique, valuable content that addresses user intent.
Check our SEO services or contact me for an SEO audit.
Frequently Asked Questions
- Can I perform an SEO audit myself?
- Yes, a basic audit is possible with free tools: Google Search Console, PageSpeed Insights, Screaming Frog. A full technical audit may still benefit from expert consultation.
Michał Grycz
Software engineer and founder of MGSupport. Designs and builds high-performance web systems, e-commerce, and business automations.